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  1. News Article News Article Research & Resources

    Hollywood still struggling to quit smoking in youth films

    Nearly half of the top-grossing, PG-13 films released in 2015 featured tobacco imagery, and independent studios are responsible for a greater share of smokin

  2. Research Article Research Article Research & Resources

    How online tools to help smokers quit can go viral

    Online tools to help smokers quit can be designed to make it more likely that users will share the apps and make them “go viral”

  3. News Article News Article Research & Resources

    Stress cited as top barrier to quitting for young adult smokers

    More than half of young adult cigarette smokers say that losing the ability to handle stress and withdrawal or cravings are barriers to quitting smoking, acc

  4. Cessation Research Study

    Check to see if you’re eligible to participate in a clinical trial evaluating a quit smoking or vaping program developed by Truth Initiative.

  5. New survey shows smoking among teens at historic lows and dramatic declines in vaping

    The National Youth Tobacco Survey results show that we are well on our way to finishing smoking for good.

  6. News Article News Article Research & Resources

    Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths

    Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.

  7. News Article News Article Research & Resources

    3 ways tobacco and nicotine use impact your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.

  8. News Article News Article Research & Resources

    Q&A: Why quitting smoking should be included in substance use and mental health treatment

    A Truth Initiative research investigator explains why helping patients quit smoking should be part of mental health and substance abuse recovery.

  9. Federal Data Show Encouraging Youth Substance Use Trends, While Underscoring Need for Continued Progress and Action in Areas of Concern

    Despite recent progress in reducing youth nicotine vaping, the latest survey indicates that use has remained flat

  10. Research Article Research Article Research & Resources

    Viral “Zynfluencer” TikTok videos may be linked to growing oral nicotine pouch sales

    The study authors caution that pouch-related content on youth-centric social media platforms could lead to increased uptake among youth

  11. Research Article Research Article Research & Resources

    How graphic warning labels could trigger thoughts of quitting

    New research shows that viewing graphic anti-smoking images on cigarette packs triggers brain activity linked to emotion, decision-making and memory, suggest

  12. Research Article Research Article Research & Resources

    How online cessation tools can help young adults quit smoking

    Web-based interventions intended to help smokers quit can be effective and may be a viable option for connecting with young adult smokers