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  1. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

  2. News Article News Article Research & Resources

    3 ways tobacco and nicotine use impact your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.

  3. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

  4. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

  5. Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

    Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

  6. News Article News Article Research & Resources

    “The Bear” season 3’s best guest star? NRT gum

    Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

  7. Truth Initiative Awards truth IMPACT Scholarships to Young Leaders Inspiring Change in Their Communities

    Truth Initiative proudly announced today the three winners and five honorable mention recipients of its annual truth IMPACT scholarship.

  8. Truth Initiative Names Initiative as Media Agency of Record

    Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has

  9. Research Article Research Article Research & Resources

    truth campaign focused on mental health significantly lowered e-cigarette use among young people

    A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use

  10. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  11. News Article News Article Research & Resources

    Nearly 1 in 5 adults used tobacco regularly in 2020

    The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on

  12. Fact Sheet Fact Sheet Research & Resources

    Menthol: Facts, stats and regulations

    Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.