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  1. News Article News Article Research & Resources

    EX Program: how employers and health plans can save money and help people quit smoking

    Designed for employers, health systems and health plans to offer to employees and members, the EX® Program provides specialized treatment to help reduce the

  2. News Article News Article Research & Resources

    How your zip code could make it harder for non-daily smokers to quit

    Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.

  3. News Article News Article Research & Resources

    EX Program: How employers and health plans can save money and help people quit smoking

    Designed for employers, health systems and health plans to offer to employees and members, the EX® Program provides specialized treatment to help reduce the

  4. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

  5. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

  6. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

  7. Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

    Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

  8. News Article News Article Research & Resources

    “The Bear” season 3’s best guest star? NRT gum

    Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

  9. Truth Initiative Awards truth IMPACT Scholarships to Young Leaders Inspiring Change in Their Communities

    Truth Initiative proudly announced today the three winners and five honorable mention recipients of its annual truth IMPACT scholarship.

  10. Truth Initiative Names Initiative as Media Agency of Record

    Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has

  11. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  12. Research Article Research Article Research & Resources

    truth campaign focused on mental health significantly lowered e-cigarette use among young people

    A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use