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Nearly 1 in 5 adults used tobacco regularly in 2020
The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on
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2022 survey shows youth e-cigarette epidemic remains a serious public health threat
Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a
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How popular are oral nicotine pouches and lozenges?
In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin
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New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"
truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”
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Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others
John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.
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Quit Vaping Study FAQs
Below are some frequently asked questions about participating in the Quit Vaping Study
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Q&A: LGBT pride in ending nicotine and tobacco use
Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.
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“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users
A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes
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Industry influencer: how tobacco content is infiltrating social media
Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.
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4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction
The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.
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Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”
Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers
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EX Program by Truth Initiative leans into digital health boom to increase access for tobacco users, leading to record growth
The EX Program broke important new ground in 2021, with sharp increases in both new clients and enhancements to its enterprise tobacco cessation solution for
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