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  1. News Article News Article Research & Resources

    New research will explore ways to help heavy drinkers quit smoking

    Researchers at the Schroeder Institute® for Tobacco Research and Policy Studies at Truth Initiative have been awarded a grant from Brown University and the N

  2. News Article News Article Research & Resources

    How your zip code could make it harder for non-daily smokers to quit

    Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.

  3. News Article News Article Research & Resources

    EX Program: How employers and health plans can save money and help people quit smoking

    Designed for employers, health systems and health plans to offer to employees and members, the EX® Program provides specialized treatment to help reduce the

  4. Truth Initiative Awards truth IMPACT Scholarships to Young Leaders Inspiring Change in Their Communities

    Truth Initiative proudly announced today the three winners and five honorable mention recipients of its annual truth IMPACT scholarship.

  5. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

  6. Truth Initiative Names Initiative as Media Agency of Record

    Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has

  7. Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

    Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

  8. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  9. Research Article Research Article Research & Resources

    truth campaign focused on mental health significantly lowered e-cigarette use among young people

    A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use

  10. Research Article Research Article Research & Resources
  11. Fact Sheet Fact Sheet Research & Resources

    Menthol: Facts, stats and regulations

    Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.

  12. Fact Sheet Fact Sheet Research & Resources

    Nicotine and the young brain

    Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus