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  1. News Article News Article Research & Resources

    Are kids using nicotine in the classroom? What to look for and how to talk about risks

    As students return to the classroom this fall, they’ll be excited to show off new clothes, sneakers, and electronics – and possibly new nicotine products.

  2. New Federal Study Highlights Progress on Youth E-Cigarette Use, but Nicotine Addiction Risks for Young People Remain

    NYTS data shows that current youth e-cigarette use has declined to its lowest level in nearly a decade, giving reason to be encouraged and underscoring the i

  3. Research Article Research Article Research & Resources

    Lax enforcement of online e-cigarette sales puts youth at risk

    Most (88%) online e-cigarette stores appeared to violate policies designed to prevent underage access to e-cigarettes online, according to a study from Truth

  4. News Article News Article Research & Resources

    Multiple products, increased risks: dual and poly use of nicotine products

    Using multiple nicotine products is associated with greater nicotine dependence and increased likelihood of adverse health effects compared with using one pr

  5. Research Article Research Article Research & Resources

    Social media platforms claim to protect their users, but rarely act on reported tobacco content

    Federal regulators must require that social media platforms enforce their policies, improve their reporting tools, and be more transparent about their limita

  6. Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk

    The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “

  7. News Article News Article Research & Resources

    For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk

    Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag

  8. Research Article Research Article Research & Resources

    New study: young people with high exposure to on-screen tobacco imagery have higher intentions to smoke and vape

    Findings point to an urgent need to eliminate tobacco imagery in shows popular with young people

  9. News Article News Article Research & Resources

    Nicotine and your pet: Everything a pet parent should know

    Exposure to tobacco smoke, nicotine vape aerosol, and cannabis products can pose serious health risks to dogs, cats, birds, and other pets.

  10. News Article News Article Research & Resources

    Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor

    A new study by the American Cancer Society found that 44% of all cancer deaths among U.S.

  11. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  12. The Concentration of Nicotine in E-cigarettes Continues to Soar, Putting Young People at Higher Risk of Addiction

    New study confirms that many disposable e-cigarettes sold today come in bigger sizes and are cheaper than those ever sold before.