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  1. News Article News Article Research & Resources

    For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk

    Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag

  2. News Article News Article Research & Resources

    Are kids using nicotine in the classroom? What to look for and how to talk about risks

    As students return to the classroom this fall, they’ll be excited to show off new clothes, sneakers, and electronics – and possibly new nicotine products.

  3. The Concentration of Nicotine in E-cigarettes Continues to Soar, Putting Young People at Higher Risk of Addiction

    New study confirms that many disposable e-cigarettes sold today come in bigger sizes and are cheaper than those ever sold before.

  4. New Report Warns: Viral Smoking Imagery Could Undermine Youth Prevention Gains

    Truth Initiative’s seventh annual “While You Were Streaming” report exposes the ongoing presence of tobacco in top shows, movies, and music videos

  5. Research Article Research Article Research & Resources

    LGBT+ youth and young adults in states with protective policies had more than 50% lower odds of smoking and vaping

    Findings from this study suggest that state-level legislation to protect LGBT+ rights could help prevent or reduce tobacco use in the LGBT+ community

  6. News Article News Article Research & Resources

    Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor

    A new study by the American Cancer Society found that 44% of all cancer deaths among U.S.

  7. News Article News Article Research & Resources

    A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

    Learn about short- and long-term benefits of quitting smoking and vaping

  8. Infographic Infographic Research & Resources

    Lights, Camera, Addiction? Smoking Dominates Oscar® “Best Picture” Nominees

    Lights, Camera, Addiction? Smoking Dominates Oscar “Best Picture” Nominees infographic

  9. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  10. Fact Sheet Fact Sheet Research & Resources

    Secondhand smoke and secondhand aerosol

    Secondhand smoke causes the premature death of 41,000 adults and more than 400 infants each year.

  11. Infographic Infographic Research & Resources

    Secondhand smoke and aerosol

    Secondhand smoke one page infographic

  12. News Article News Article Research & Resources

    Historical films and TV depict smoking — not its harmful health impacts

    Despite long-established research that on-screen smoking influences young people to use tobacco products, cigarettes remain a popular prop in historical film