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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Girl vaping large cloud

FDA’s first marketing denial orders on menthol e-cigarettes

Truth Initiative is encouraged by the FDA's decision to issue marketing denial orders for two Logic brand menthol e-cigarette products.

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2022 survey shows youth e-cigarette epidemic remains a serious public health threat

Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis, putting a new generation at risk for a lifetime of nicotine addiction.

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Pack of menthol cigarettes

Why ending menthol cigarette sales would benefit disproportionally affected groups

Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.

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Elf Bar JUUL Vuse Puff Bar Breeze Hyde Vape

New data show 2.5 million youth and young adults started using e-cigarettes since FDA missed the court-ordered deadline to remove unreviewed products from the market

A new analysis from Truth Initiative shows the high cost of the FDA’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) have started using e-cigarettes for the first time following the missed deadline.

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Opioid Pill Bottle

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

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We are
Truth Initiative

Inspiring lives free from smoking, vaping and nicotine

Learn about our mission
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what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

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Truth Initiative

Truth Initiative Schroeder Institute® Research & Evaluation

We do rigorous, science-backed research then share what we find.
Community and Engagement

Community &
youth engagement

We inspire and train future leaders to counter tobacco's influence
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Youth vaping & smoking
prevention & education

We deliver the facts so young people can make informed decisions.
Ex program

Quit smoking tools

We help people quit through scalable, cost-efficient interventions.
partnership

Partnerships

We work with corporations, organizations and individuals who share our commitment.

Our latest research and resources

A stack of books
News Article
What should educators do if they catch students vaping in school?
Sep 15 2022
E-cigarettes / Vaping
an Elf Bar and candy
News Article
What is “tobacco-free” nicotine?
Aug 29 2022
E-cigarettes / Vaping/Flavors
Elf bar, Hyde Rave, Breeze Vape
News Article
Elf Bar, Hyde, and Breeze – what you need to know about the rise in disposable e-cigarettes
Aug 17 2022
E-cigarettes / Vaping
Girl on the phone and vaping
Research Article
Misperceptions about nicotine may interfere with quitting vaping
Jul 27 2022
Nicotine Addiction
menthol lit
News Article
3 lessons on preventing loopholes in flavored tobacco restrictions
Jul 6 2022
Menthol
E-cigarettes black and white
Fact Sheet
E-cigarettes: Facts, stats and regulations
Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL
Explore research and resources
Press Release

This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction

11.18.2022
Press Release

FDA’s first marketing denial orders on menthol e-cigarettes underscore substantial risks menthol and flavored products pose to youth and young adults

10.27.2022