Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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‘You Got This Day’ Aims to Engage and Encourage New Year’s Quitters Who Relapse

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You Got This written on a cup of coffee

Quitting vaping in 2026: Top tips and resources

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Woman with a lot of post it notes

Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk

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Vape on a desk

New report finds more than half of top films in 2024 featured tobacco imagery

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Young woman watching movie on the couch

“It’s Everywhere”: Middle and High School Educator Perspectives on Nicotine Use in Schools

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Students studying in a classroom
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what we do

We are inspiring a movement to create a future free from nicotine addiction

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EX Program Logo

Proven-Effective Digital Cessation for Consumers

EX Program - A free consumer program that is the go-to guide on the journey to quit smoking, vaping, or any tobacco product

Youth/Young Adult Nicotine Addiction Prevention & Education

Inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start
Survey being filled out

Research & Evaluation

Powering every initiative with sound science and evidence-based strategies from the Truth Initiative Schroeder Institute and Innovations
EX Program Enterprise logo

Evidence-Based Digital Cessation for Organizations

EX Program Enterprise - Comprehensive cessation services for employers, health plans, governments, and public health organizations
Activists in front of the White House

Policy Leadership & Community Engagement

Leading policy initiatives and supporting young leaders to advocate for healthier communities
Everfi Partnership laptop

Partnerships

Joining with state and local governments, corporations, and non-profits to expand the impact of our prevention and cessation resources

Our latest research and resources

Research Article
New report finds more than half of top films in 2024 featured tobacco imagery
Nov 24 2025
Movies
Research Article
New study: Text message quit-vaping program can help young people quit both nicotine and cannabis
Nov 3 2025
Marijuana
News Article
How have e-cigarettes changed over time?
Oct 6 2025
E-cigarettes / Vaping
News Article
For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk
Sep 10 2025
Movies
Report
“It’s Everywhere”: Middle and High School Educator Perspectives on Nicotine Use in Schools
Sep 4 2025
E-cigarettes / Vaping
Explore research and resources
Press Release

‘You Got This Day’ Aims to Engage and Encourage New Year’s Quitters Who Relapse

01.08.2026
Press Release

Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk

01.06.2026