Tobacco’s Recurring Role in Award-Nominated Television Threatens to Undermine Youth Prevention Gains

“It’s Everywhere”: Middle and High School Educator Perspectives on Nicotine Use in Schools

Truth Initiative Statement on FDA’s Authorization of JUUL Products

Truth Initiative Backs Arizona AG in Bold Action to Protect Youth from Illegal Nicotine Sales

Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping

New study finds teens who experienced traumatic events during childhood need more support to quit e-cigarettes

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what we do

We are inspiring a movement to create a future free from nicotine addiction

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Proven-Effective Digital Cessation for Consumers

EX Program - A free consumer program that is the go-to guide on the journey to quit smoking, vaping, or any tobacco product

Youth/Young Adult Nicotine Addiction Prevention & Education

Inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start

Research & Evaluation

Powering every initiative with sound science and evidence-based strategies from the Truth Initiative Schroeder Institute and Innovations

Evidence-Based Digital Cessation for Organizations

EX Program Enterprise - Comprehensive cessation services for employers, health plans, governments, and public health organizations

Policy Leadership & Community Engagement

Leading policy initiatives and supporting young leaders to advocate for healthier communities

Partnerships

Joining with state and local governments, corporations, and non-profits to expand the impact of our prevention and cessation resources

Our latest research and resources

Research Article

Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

Feb 5 2024

E-cigarettes / Vaping

Fact Sheet

Menthol: Facts, stats and regulations

Jan 23 2024

Menthol

News Article

What is Zyn and what are oral nicotine pouches?

Oct 25 2024

Zyn

News Article

Vaping prevention and quit resources: top tips for parents and educators

Aug 19 2025

Tools

Fact Sheet

E-cigarettes: Facts, stats and regulations

Oct 16 2024

E-cigarettes / Vaping/Flavors/IQOS/JUUL

Explore research and resources

Press Release

Federal Actions on Illegal E-Cigarettes Important, but Long Overdue Steps that Require Further Sustained Efforts

09.11.2025

Press Release