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“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts
Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-
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2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers
The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude
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Truth Initiative Urges Swift Action to Prevent Delay in Removing Menthol and Cigar Flavors, Citing Serious Health Implications
We cannot afford to wait any longer for the menthol and flavored cigar rules to be enacted.
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The Master Settlement Agreement: 4 ways the landmark tobacco settlement changed tobacco control
Twenty-five years ago, 46 states plus D.C.
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truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch
truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.
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5 important things to know about the removal of menthol cigarettes and flavored cigars from the market
Here is what to know about eliminating menthol cigarettes and flavored cigars from the market.
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Why ending menthol cigarette sales would benefit disproportionally affected groups
Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.
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Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers
A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun
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Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement
False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco in
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What should educators do if they catch students vaping at school?
Here are suggestions for how best to address student tobacco use in school.
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How the tobacco industry markets vaping nicotine as stress relief
Some vape manufacturers are using a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as s
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Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention
The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.
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