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Vape shops respond to tightening e-cigarette regulations with more online marketing and expansion to CBD products
Vape shops are expanding their product lines to include CBD products and building up their online marketing in response to tightening restrictions on e-cigar
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Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health
The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev
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Increasing funding for state tobacco prevention key to reducing high school vaping
Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users
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Big Tobacco forced to tell the truth with TV and print ads
Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.
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Smoking in Movies: 2020
Tobacco imagery in youth-rated movies still exists.
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How the tobacco industry is renewing its assault on science
Recognizing that the tobacco industry’s participation in scientific spaces sows confusion and grants the tobacco industry credibility is the first step in pr
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As streaming soars, these binge-worthy shows frequently depict tobacco
Watching shows in a compressed time may influence the amount and intensity of exposure.
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The opioid crisis
Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.
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Our Team
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Megan Jacobs
As the Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design that is
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Straight to vape
Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v
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3 lessons from the truth® campaign: How effective branding can save lives
Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.
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2021 class of truth Ambassadors launch community projects
Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o
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