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  1. Nearly 50% of Young People Who Use Nicotine Resolve to Quit in 2025

    Truth Initiative has launched Outsmart Nicotine, a new campaign designed to introduce young people to EX Program, a comprehensive quitting resource

  2. 2024 Monitoring the Future Survey Shows Persistent Nicotine Dependence Despite Meaningful Gains in Reducing Youth E-Cigarette Use

    The 2024 Monitoring the Future Survey (MTF) shows promising signs in the effort to reduce youth e-cigarette use

  3. Unhooking Gen Z: Truth Initiative Launches “Outsmart Nicotine” and Enhanced EX Program

    Outsmart Nicotine, an uplifting, multi-platform campaign designed to reach 18- to 24-year-olds and encourage freedom from nicotine addiction.

  4. New Surgeon General’s Report Offers Much-Needed Vision for Eliminating Tobacco-Related Health Disparities

    Tobacco-related health disparities are a persistent yet solvable problem, and the remarkable progress made in eliminating these inequities shows that we are

  5. As National Sales of E-Cigarettes Climb, Report Shows that State Restrictions on Flavored Products Are Critical to Protect Young People

    E-cigarettes in youth-friendly flavors like candy and mint are top sellers and contain more addictive nicotine than ever before

  6. Significant Drop in Youth E-Cigarette Use Marks Progress, But Nearly 40% of Teens Who Vape Frequently Remain at High Risk for Nicotine Addiction, a Serious Public Health Concern

    The 2024 National Youth Tobacco Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with half a million fewer middle and high school

  7. JAMA Publishes New Study on Proven Effectiveness of Truth Initiative’s Text Message Quit Vaping Program Among Teens

    First-of-its-kind randomized clinical trial shows teens 35% more likely to quit vaping nicotine with an interactive, tailored text message program

  8. Truth Initiative Names Initiative as Media Agency of Record

    Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has

  9. Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People

    The newly announced campaign by Ohio Attorney General Dave Yost to combat the flood of illegal e-cigarettes streaming into the state represents an important

  10. DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis

    The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.

  11. As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

    As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources