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  1. Research Article Research Article Research & Resources

    Peer acceptance of vaping tied to e-cigarette initiation

    Research from Truth Initiative found that young people who go on to start vaping already had elevated perceptions that their friends viewed vaping as accepta

  2. Truth Initiative and NAACP Expand Partnership to Advance Health Equity and Increase Access to Proven Quit Resources

    This new phase of the collaboration launches the Breath of Freedom Movement, combining a legacy of advancing racial justice and health equity with tobacco po

  3. News Article News Article Research & Resources

    Quitting vaping benefits health – and the environment

    Cheap, high-nicotine, disposable e-cigarettes are dominating the market – and contributing to tons of electronic waste.

  4. Shopify’s Removal of Online Vaping Stores Serves as Important Model to Prevent Illegal Online Nicotine Sales and Curb Youth Access

    Shopify’s removal of online vaping stores from its platform is a meaningful step in closing channels that have helped make illegal e-cigarettes widely availa

  5. News Article News Article Research & Resources

    Truth Initiative celebrates Pride month by expanding quit support in LGBTQ+ communities

    This Pride month, Truth Initiative is celebrating queer health by showing support for those quitting nicotine and sharing resources at Pride events across th

  6. News Article News Article Research & Resources

    Another reason to quit vaping? The environmental impact of e-cigarettes

    Recycling programs and safe disposal guidelines for disposable e-cigarettes are virtually non-existent

  7. News Article News Article Research & Resources
  8. News Article News Article Research & Resources

    Quitting vaping in 2026: Top tips and resources

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  9. News Article News Article Research & Resources

    What’s inside a vape?

    While e-cigarette design continues to evolve, these four basic components of e-cigarette technology have remained largely the same.

  10. Truth Initiative’s EX Program Supports 1 Million Young People Seeking to Quit Nicotine

    1 million young people ages 13 to 24 have enrolled in first-of-its-kind, free, and confidential EX Program on their journey to quit.

  11. Infographics Infographics Research & Resources

    Quitting and pregnancy

    Quitting nicotine before or during pregnancy has enormous benefits for both parents and child.

  12. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.