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  1. Research Article Research Article Research & Resources

    Health, cost, and desire to escape addiction drives young people to quit vaping

    Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.

  2. News Article News Article Research & Resources

    Multiple products, increased risks: dual and poly use of nicotine products

    Using multiple nicotine products is associated with greater nicotine dependence and increased likelihood of adverse health effects compared with using one pr

  3. Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health

    The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev

  4. Truth Initiative’s EX Program Launches First Campaign to Include Nicotine Pouches as Gen Z Faces Troubling Rise in Use of Multiple Products

    The national Outsmart Nicotine campaign confronts changing patterns of nicotine use among young people head on and connects them to free quitting support

  5. Report Report Research & Resources

    Vaping in the Workplace

    Regulations on vaping in the workplace are piecemeal at best, with less than half of states explicitly banning e-cigarette use in workplaces.

  6. Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program

    Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.

  7. News Article News Article Research & Resources

    Quitting e-cigarettes

    Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.

  8. Infographics Infographics Research & Resources

    Vaping nicotine and mental health

    Vaping nicotine and mental health one page infographic

  9. Research Article Research Article Research & Resources

    New study shows many young oral nicotine pouch users also smoke and vape

    Most young people who use oral nicotine pouches also smoke cigarettes (73%) and nearly half vape nicotine (49%), according to a recent Truth Initiative

  10. News Article News Article Research & Resources

    How to quit JUUL

    If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

  11. Research Article Research Article Research & Resources

    Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes

    Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19

  12. Research Article Research Article Research & Resources

    Young adults face unique challenges along their quit-vaping journeys

    Young adult e-cigarette users at various points on their quit journeys focused on different challenges that kept them from quitting