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The Concentration of Nicotine in E-cigarettes Continues to Soar, Putting Young People at Higher Risk of Addiction
New study confirms that many disposable e-cigarettes sold today come in bigger sizes and are cheaper than those ever sold before.
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Disposable e-cigarettes lead surge in nicotine sales
The e-cigarette market is increasingly dominated by disposable products that have gotten bigger and cheaper
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Statement from Truth Initiative CEO and President Kathy Crosby on the Appointment of Dr. Brian King as Executive Vice President of U.S. Programs at the Campaign for Tobacco-Free Kids
We congratulate the Campaign for Tobacco-Free Kids on the appointment of Dr. Brian King as Executive Vice President of U.S. Programs.
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Another reason to quit vaping? The environmental impact of e-cigarettes
Recycling programs and safe disposal guidelines for disposable e-cigarettes are virtually non-existent
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Truth Initiative and Blip Join Forces to Make Quitting Nicotine Easier for Young Adults
New Partnership Combines Proven-Effective Behavioral Program with Emerging Nicotine Replacement Therapy Solution
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Attorney General Raoul Announces JUUL Settlement Funds to Bring Truth Initiative's National Youth Vaping Prevention and Cessation Programs to Illinois
Settlement Funds will Support Efforts by Nation’s Largest Nonprofit Dedicated to Youth Vaping Prevention to Launch “EX Program” Campaign Statewide
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3 myths about mental health and quitting nicotine
When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.
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How does vaping nicotine impact sleep?
The research shows that vaping nicotine is associated with sleep problems.
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Lights, Camera, Addiction? Smoking Dominates Oscar® “Best Picture” Nominees
Lights, Camera, Addiction? Smoking Dominates Oscar “Best Picture” Nominees infographic
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80% of this year’s Oscar® Best Picture nominees include tobacco imagery
Eight of the 10 films nominated for Best Picture at the 2025 Oscars® contain tobacco imagery, including “Anora,” “A Complete Unknown,” and “Emilia Pérez” whi
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Strong state policies in California and Massachusetts significantly reduced youth access to flavored tobacco products
California and Massachusetts – demonstrate the effect that strong state policies can have on reducing sales and limiting youth access to flavored nicotine.
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EX Program by Truth Initiative Delivers Strong ROI in Healthcare Savings in First Year of Engagement with Digital Tobacco Cessation Program
EX Program yielded a 4.75x return on investment (ROI) within the first year of program enrollment.
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