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  1. Research Article Research Article Research & Resources

    What’s the harm in hookah? How risk misperceptions relate to rising use

    People who think of hookah as less harmful than cigarettes are more likely to use it now and in the future.

  2. Video Video Research & Resources

    The culture of smoking in the military

    Former Secretary of the U.S.

  3. CDC Report Shows Rise in E-Cigarette Use Does Not Result in Decreases in Adult Smoking

    The data tell an obvious and troubling story. E-cigarettes as currently marketed in the US serve primarily to grow the overall tobacco category.

  4. News Article News Article Research & Resources

    Are selfies making smoking cool again?

    Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

  5. News Article News Article Research & Resources

    What do the U.S. states with the highest smoking rates have in common?

    Why do these 13 states have higher smoking rates and greater health consequences than the rest of U.S.?

  6. Research Article Research Article Research & Resources

    Tobacco product displays shape teens' risk of future cigarette use

    The RAND Corporation studied teen smoking attitudes in a replica of a convenience store to test whether limiting displays of cigarettes and other tobacco pro

  7. Report Report Research & Resources

    Tobacco in Films: 2024

    This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.

  8. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  9. News Article News Article Research & Resources

    Here’s another reason to remove smoking from video games

    With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.

  10. News Article News Article Research & Resources

    Smoking and diabetes: The connection between 2 U.S. epidemics

    Diabetes and smoking are two of the biggest public health challenges of our time, and they are connected in some surprising ways.

  11. News Article News Article Research & Resources

    Young adult smoking rate drops to 10%

    In 2017, just 10.4 percent of young Americans aged 18-24 smoked cigarettes, a 21 percent decline since 2016.

  12. Infographics Infographics Research & Resources

    Smoking in the movies facts

    In 2012, the US Surgeon General concluded that exposure to movies with smoking causes adolescents to smoke.