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  1. Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record

    The deal comes just days after the U.S. surgeon general declared youth e-cigarette use a public health epidemic.

  2. Research Article Research Article Research & Resources

    Greater nicotine flux is associated with greater dependence among pod-based e-cigarette users, new research shows

    Recent Truth Initiative research shows greater nicotine flux, or the rate that an e-cigarette emits nicotine, was associated with higher e-cigarette dependen

  3. Report Report Research & Resources

    A toxic, plastic problem: E-cigarette waste and the environment

    With a 399.73% increase in retail e-cigarette sales from 2015 through 2020, the environmental consequences of e-cigarette waste are enormous.

  4. News Article News Article Research & Resources

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.

  5. New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

    According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

  6. News Article News Article Research & Resources

    What are Puff Bars?

    Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors

  7. Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

  8. Report Report Research & Resources

    Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

    Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.

  9. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.

  10. News Article News Article Research & Resources

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

  11. News Article News Article Research & Resources

    Nicotine content in e-cigarettes more than doubled in 5 years

    The average nicotine concentration in e-cigarettes sold in the U.S. more than doubled from 2013 to 2018.

  12. News Article News Article Research & Resources

    Why the FDA needs to regulate e-cigarettes now

    As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are