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  1. Fact Sheet Fact Sheet Research & Resources

    The link between cannabis and tobacco

    This resource presents information about the current state of legalization and changing state laws regarding cannabis, the evolving product landscape, as wel

  2. EX Program by Truth Initiative leans into digital health boom to increase access for tobacco users, leading to record growth

    The EX Program broke important new ground in 2021, with sharp increases in both new clients and enhancements to its enterprise tobacco cessation solution for

  3. Research Article Research Article Research & Resources
  4. News Article News Article Research & Resources

    Tobacco’s harmful impact on Hispanic and Latino Americans

    Tobacco companies have a history of targeting Hispanic and Latino Americans.

  5. News Article News Article Research & Resources

    3 ways tobacco use impacts your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.

  6. News Article News Article Research & Resources

    New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

    truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

  7. News Article News Article Research & Resources

    The American public’s opinion of Big Tobacco

    In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of

  8. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  9. 2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers

    The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude

  10. News Article News Article Research & Resources

    Many young people turn to nicotine to deal with stress, anxiety and depression, but don’t know it may be making them feel worse

    A large majority of young people who have used e-cigarettes started vaping because of feelings of stress, anxiety or depression, and many continue vaping to

  11. Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People

    The newly announced campaign by Ohio Attorney General Dave Yost to combat the flood of illegal e-cigarettes streaming into the state represents an important

  12. News Article News Article Research & Resources

    What is Zyn and what are oral nicotine pouches?

    As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.