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  1. Research Article Research Article Research & Resources

    How alcohol could be driving use of little cigars among some men

    Men who smoke both cigarettes and little cigars, who want to quit smoking and who report drinking alcohol more frequently are more likely to use little cigar

  2. States can help finish the fight against tobacco by boosting funding for tobacco prevention

    The states are missing a golden opportunity to save millions of lives and billions of dollars in health care costs because they continue to shortchange prove

  3. Research Article Research Article Research & Resources

    Big Tobacco $20: States $1 = deadly ratio

    Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc

  4. News Article News Article Research & Resources

    Two years after the ban: How CVS continues to take on tobacco

    When CVS announced its plans to ban cigarette sales in 2014, the media took note.

  5. US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes

    It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.

  6. Page

    Cessation access and support

    With access to the right resources, freedom from nicotine addiction is possible for everyone. We create cutting-edge solutions to empower people to quit smoking, vaping, or any type of tobacco product. Our market-leading EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product.

  7. 2024 ANA Reggie Award

    REGGIE Spotlight Category: Health, Fitness and Wellness

    This is Quitting with Emily Mazza

  8. Our Team

    Elizabeth Kenny

    As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to ac

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    Donate to Truth Initiative

    Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.

  10. Our Team

    Megan Jacobs

    As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

  11. 2024 Annual Report

    We are pleased to share the significant progress we made in 2024, detailed in this report: Building a tobacco-free future where anyone can quit

  12. 2023 Annual Report

    We are pleased to share the significant progress we made in 2023, detailed in this report: Building a tobacco-free future where anyone can quit