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truth truck rolls out for 18th summer of inspiring youth to end tobacco use

Each summer truth® has recruited teams of young people to tour the country and make stops at popular entertainment, music and sports events to inspire youth

Menthol tobacco product use higher among youth, women and African Americans

Menthol is a chemical compound extracted from the peppermint and corn mint plant or created synthetically.

Happy 100th, National Parks! Now, how about going 100 percent smoke-free?

As the National Park Service celebrates 100 years, it has an opportunity to take another leap forward in its mission by going 100 percent smoke-free.

Big Tobacco $20: States $1 = deadly ratio

Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc

Washington task force includes tobacco prevention and control in cancer moonshot recommendation

By including tobacco control and primary prevention in the Washington task force recommendations for the National Cancer Moonshot Initiative, tremendous stri

3 takeaways from the National Cancer Institute report on tobacco-related health disparities

A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

New U.S. Senate bill would raise tobacco legal age from 18 to 21

The best way to protect adolescents from tobacco related illness and death is to help them avoid smoking altogether. We applaud the introduction of S.

Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

Ted Feldman

As a member of the legal team at Truth Initiative®, Ted Feldman plays a lead role negotiating relationships and transactions between the organization an

2019 Effie Awards

Sustained Success

Be the generation that ends smoking

2018 Clarence B Jones Impact Award

The Communications Network Award

Be the Generation that Ends Smoking #FinishIT

Cessation access and support

With access to the right resources, freedom from nicotine addiction is possible for everyone. We create cutting-edge solutions to empower people to quit smoking, vaping, or any type of tobacco product. Our market-leading EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product.