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Big Tobacco $20: States $1 = deadly ratio

Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc

Two years after the ban: How CVS continues to take on tobacco

When CVS announced its plans to ban cigarette sales in 2014, the media took note.

US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes

It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.

Cessation access and support

With access to the right resources, freedom from nicotine addiction is possible for everyone. We create cutting-edge solutions to empower people to quit smoking, vaping, or any type of tobacco product. Our market-leading EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product.

2024 ANA Reggie Award

REGGIE Spotlight Category: Health, Fitness and Wellness

This is Quitting with Emily Mazza

Elizabeth Kenny

As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to ac

Take Action

Enlist in our movement, explore our youth activism and leadership programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.

Get Involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. If you or someone you know is in need of quit support, free resources are available by texting “EXPROGRAM” to 88709. Let’s work together.

2023 Annual Report

We are pleased to share the significant progress we made in 2023, detailed in this report: Building a tobacco-free future where anyone can quit

Donate to Truth Initiative

Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.

Megan Jacobs

As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

Who We Are

Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.