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  1. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.

  2. Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

  3. News Article News Article Research & Resources

    Common smoking triggers and how to beat them

    For smokers preparing to quit, figuring out how to deal with triggers is one of the first steps to successfully making a plan to quit.

  4. News Article News Article Research & Resources

    E-cigarettes are creating a new source of environmental pollution

    As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to

  5. News Article News Article Research & Resources

    Young activists gather virtually for Moment of Truth

    Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and

  6. Health and Parent Groups Urge Trump Administration to Stand Strong and Implement Plan to Clear the Market of All Flavored E-Cigarettes – Kids’ Health Must Not Be Compromised

    We reiterate our strong and united support for the Administration’s plan, announced in September, to clear the market of all flavored e-cigarettes including

  7. Research Article Research Article Research & Resources

    Outbreak of vaping-related lung injuries linked with lower intentions to use e-cigarettes among young people

    News of the nationwide outbreak of EVALI was associated with views about the risks of e-cigarettes among young users and non users, according to new Truth In

  8. JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

    Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the

  9. Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

    New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

  10. Research Article Research Article Research & Resources

    Disposable e-cigarette’s vague new flavor names attempt to evade regulation

    Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

  11. Truth Initiative and Kaiser Permanente, in Collaboration with the American Heart Association and Everfi, Named 2021 Halo Award Winners

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association and EVERFI, have been named the winners of a 2021 Silver Halo Aw

  12. Report Report Research & Resources

    Colliding Crises: Youth Mental Health and Nicotine Use

    Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.