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Dramatic decrease in young adult cigarette use since 2005
Smoking among young adults aged 18 to 24 dropped by nearly one third (31.6 percent) from 2005 to 2014, according to data from the 2014 National Health Interv
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Teaming up to give pets a voice in the fight to end tobacco use
truth® and DoSomething.org are teaming up to give pets and their owners a voice in the movement to end smoking and create an army of four-legged finishers.
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Milestones in tobacco history
Adult cigarette consumption and major smoking and health milestones, 1881-2014
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When and where do nonsmokers encounter tobacco advertising?
Tobacco advertising appears in many places where non-smokers can see it, potentially increasing their likelihood of starting to smoke.
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Why racial and ethnic discrimination matters in the tobacco fight
Racial and ethnic minorities exposed to tobacco marketing and who also report experiencing discrimination are more likely to smoke.
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Stress cited as top barrier to quitting for young adult smokers
More than half of young adult cigarette smokers say that losing the ability to handle stress and withdrawal or cravings are barriers to quitting smoking, acc
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How the Tobacco-Free College Program has helped campuses protect 1 million people
More than 100 colleges and universities now have smoke- or tobacco-free policies through the Truth Initiative® Tobacco-Free College Program, protecting more
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JUUL on YouTube
Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.
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Played: Tobacco use widespread in video games played by youth
Smoking is prevalent and often glamorized in video games popular among youth, according to Played: Smoking and Video Games, a review of research from Truth I
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The youth e-cigarette epidemic: 5 important things to know
After decades of drops in the youth smoking rate, e-cigarettes are now the most popular tobacco product among young people — and their popularity is growing.
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CDC data strengthens concerns over vaping teens turning to cigarettes
New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.
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truth® zombies invade Walgreens to protest sale of tobacco products
A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco
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