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And the Oscar goes to…the tobacco industry

Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

How would smokers respond to cigarettes with less nicotine?

62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

Nicotine use and stress

Vaping nicotine can increase anxiety symptoms and stress levels.

Industry influencer: how tobacco content is infiltrating social media

Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction

The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.

Many young people turn to nicotine to deal with stress, anxiety and depression, but don’t know it may be making them feel worse

A large majority of young people who have used e-cigarettes started vaping because of feelings of stress, anxiety or depression, and many continue vaping to

Fast Company recognitions underline why youth tobacco prevention is more important than ever

Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers

New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use

New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa

This is Quitting Resources

Nicotine on demand

Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.