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Cessation Research Study
Check to see if you’re eligible to participate in a clinical trial evaluating a quit smoking or vaping program developed by Truth Initiative.
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Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization
Helping adults who smoke and protecting youth are not competing priorities – they are shared responsibilities essential to advancing public health.
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Quitting tobacco
Quitting smoking one page infographic
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Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis
This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both presc
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New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults
Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards
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Tobacco Nation in the age of covid-19
Areas of the country with high rates of smoking—a risk factor for COVID-19 infection—are also among those with the lowest hospital capacities.
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Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees
Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima
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5 strategies to reduce geographic disparities in tobacco use
With a series of tobacco policy changes, smoking prevalence in Tobacco Nation can be reduced to levels on par with the rest of the country.
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Q&A: Learning the truth about menthol’s impact on African Americans
Courtney Butler, a truth College Leader at Trinity Washington University in Washington, D.C., is, in her words, saying “no thank you” to the tobacco industry
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Tobacco use among Hispanic and Latino Americans
This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.
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E-cigarette industry spends millions on discounts and sampling, practices that help recruit young users
Price incentives like discounts, coupons, and sampling can undercut the impact of excise taxes and other proven effective tobacco control measures
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