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How online cessation tools can help young adults quit smoking
Web-based interventions intended to help smokers quit can be effective and may be a viable option for connecting with young adult smokers
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#CATmageddon: How smoking could make cat videos a thing of the past
With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.
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Summer truth tour takes on tobacco use with one goal: Finish smoking for good
School’s out, summer is here - which means a crew of truth® “tour riders” are hitting the road to connect with more than one million young people on the Vans
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Financial dependence correlated with different smoking rates among Millennials
Despite steady declines in U.S.
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3 important things to know about quitting nicotine during times of stress
Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.
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New report finds parents unaware that video games contain smoking images with many targeting teens
Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are
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Study shows graphic cigarette warnings trigger brain areas key to quitting smoking
Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain
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Lights, Camera, Tobacco?
How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.
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Survey results show how Gen Z’s love of pets can help end smoking
Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp
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Report finds Puerto Ricans and Cuban Americans with highest smoking rates among Latino populations
Report finds Puerto Ricans and Cuban Americans with highest smoking rates among Latino populations.
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Cessation Research Study
Check to see if you’re eligible to participate in a clinical trial evaluating a quit smoking or vaping program developed by Truth Initiative.
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“The Bear” season 3’s best guest star? NRT gum
Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR
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