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  1. News Article News Article Research & Resources

    Cigarette smoking has declined among 18-24 year olds but some disparities are cause for concern

    Smoking is on the decline among 18-24 year olds, however, smoking is increasingly a function of who you are, where you live, your income & your sexual pr

  2. HUD final rule on smoke-free housing will protect millions from the dangers of secondhand smoke

    The Department of Housing and Urban Development’s (HUD) final rule announced today, requiring each agency administering public housing to implement a smoke-f

  3. Research Article Research Article Research & Resources

    How online cessation tools can help young adults quit smoking

    Web-based interventions intended to help smokers quit can be effective and may be a viable option for connecting with young adult smokers

  4. News Article News Article Research & Resources

    #CATmageddon: How smoking could make cat videos a thing of the past

    With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.

  5. Summer truth tour takes on tobacco use with one goal: Finish smoking for good

    School’s out, summer is here - which means a crew of truth® “tour riders” are hitting the road to connect with more than one million young people on the Vans

  6. New report finds parents unaware that video games contain smoking images with many targeting teens

    Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are

  7. Research Article Research Article Research & Resources
  8. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

  9. Infographic Infographic Research & Resources

    Quitting tobacco

    Quitting smoking one page infographic

  10. News Article News Article Research & Resources

    Survey results show how Gen Z’s love of pets can help end smoking

    Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp

  11. Research Article Research Article Research & Resources

    Report finds Puerto Ricans and Cuban Americans with highest smoking rates among Latino populations

    Report finds Puerto Ricans and Cuban Americans with highest smoking rates among Latino populations.

  12. New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

    Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards