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Significant Drop in Youth E-Cigarette Use Marks Progress, But Nearly 40% of Teens Who Vape Frequently Remain at High Risk for Nicotine Addiction, a Serious Public Health Concern

The 2024 National Youth Tobacco Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with half a million fewer middle and high school

What you need to know about new synthetic nicotine products

A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic

Quitting vaping in 2024: Top tips and resources

There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

Flavored tobacco policy resource center

Smokeless tobacco: Facts, stats, and regulations

To spread the truth about smokeless tobacco, Truth Initiative has summarized the key facts for you to know, use and share.

A look at how Big Tobacco infiltrated baseball

Big Tobacco heavily investing in tactics to link tobacco with baseball including in-game promotions, stadium advertising, and the creation of collectible bas

What is “tobacco-free” nicotine?

These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.

What is synthetic nicotine and what does it mean for the youth vaping epidemic?

Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.