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Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens
New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.
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A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine
Learn about short- and long-term benefits of quitting smoking and vaping
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The majority of e-cigarettes on the market are illegal
Unauthorized e-cigarettes, low in cost and high in nicotine concentration, are dominating the U.S.
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New Report Warns: Viral Smoking Imagery Could Undermine Youth Prevention Gains
Truth Initiative’s seventh annual “While You Were Streaming” report exposes the ongoing presence of tobacco in top shows, movies, and music videos
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Secondhand smoke and secondhand aerosol
Secondhand smoke causes the premature death of 41,000 adults and more than 400 infants each year.
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Lights, Camera, Addiction? Smoking Dominates Oscar® “Best Picture” Nominees
Lights, Camera, Addiction? Smoking Dominates Oscar “Best Picture” Nominees infographic
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Secondhand smoke and aerosol
Secondhand smoke one page infographic
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LGBT+ youth and young adults in states with protective policies had more than 50% lower odds of smoking and vaping
Findings from this study suggest that state-level legislation to protect LGBT+ rights could help prevent or reduce tobacco use in the LGBT+ community.
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Historical films and TV depict smoking — not its harmful health impacts
Despite long-established research that on-screen smoking influences young people to use tobacco products, cigarettes remain a popular prop in historical film
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Smoking in Films: 2022
The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco
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Peer acceptance of vaping tied to e-cigarette initiation
Research from Truth Initiative found that young people who go on to start vaping already had elevated perceptions that their friends viewed vaping as accepta
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How tobacco imagery in Emmy-nominated animated shows is exposing young people to smoking
Four popular animated shows nominated for the 2024 Emmy Awards – “The Simpsons,” “Family Guy,” “Bob’s Burgers,” and the winner, “Big Mouth” – feature tobacco
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