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New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use
Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.
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Few adults start using JUUL to quit smoking, new study finds
Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.
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Truth Initiative celebrates an impactful year of youth leadership
2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.
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Millions of smokers go online for help to quit each year
More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.
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How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health
Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.
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New surgeon general’s report highlights the need for evidence-based quit programs, deems e-cigarettes not a cessation tool
The surgeon general’s report on tobacco cessation underscores the need to help Americans who smoke and the millions of teens using tobacco products, primaril
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3 myths about mental health and quitting smoking
When it comes to quitting smoking, some common myths about mental health and tobacco could be standing in the way.
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CDC data strengthens concerns over vaping teens turning to cigarettes
New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.
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Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action
Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.
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Tobacco in Films: 2024
This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.
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Read this before trying to quit smoking ‘cold turkey’
Quitting “cold turkey” has a low success rate due to the nature of addiction — addiction undermines willpower, or the ability to control impulses through dec
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New study raises concerns that youth vaping nicotine may reverse declines in other drug use
New research provides compelling evidence that the youth e-cigarette epidemic, which is increasing overall youth tobacco use to a rate unseen in nearly two d
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