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How a group of Indiana youth is changing social norms around smoking
Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.
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Where we stand: Raising the tobacco age to 21
Truth Initiative supports raising the minimum age of sale for all tobacco products to 21, as part of a strong tobacco control policy program.
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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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JUUL on YouTube
Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.
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Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees
Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima
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DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis
The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.
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JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts
A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.
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New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping
truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”
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Young adults are underestimating the dangers of nicotine
Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot
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