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IQOS in the U.S.
IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.
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Most of JUUL's Twitter followers are underage
Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.
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4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction
The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.
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Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
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Are selfies making smoking cool again?
Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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Zyn rewards program follows Big Tobacco’s marketing playbook
Zyn rewards program follows Big Tobacco’s marketing playbook
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Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds
A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.
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Our Team
![Sarah Shank Headshot]()
Sarah Shank
A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec
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How a group of Indiana youth is changing social norms around smoking
Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.
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