The page you're looking for doesn't exist.

2019 Shorty Social Media Award

Integrated Campaign

The Truth About Opioids

2018 Shorty Social Media Award

Best multi-platform partnership

Applying Logic

New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA

Elf Bar, Hyde, and Breeze – what you need to know about the rise in disposable e-cigarettes

Here are some important things to know about Elf Bar, Hyde, Breeze, and similar products.

Mailed tobacco ads rely on price discounts and youth-appealing themes

Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.

FDA enforcement likely resulting in minimal impact on e-cigarette accessibility

New study finds that nearly all warning letters sent during the timeframe targeted small, online retailers, likely resulting in minimal impact on e-cigarette

Action needed: Tobacco in pop culture

Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m

How a group of Indiana youth is changing social norms around smoking

Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

JUUL on YouTube

Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

Are selfies making smoking cool again?

Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

5 ways tobacco is normalized in entertainment and pop culture

As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,