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DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis
The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.
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Action needed: Tobacco in pop culture
Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m
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Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping
Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil
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Seeing through Big Tobacco’s Spin
Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.
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LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers
New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021
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Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?
New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi
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IQOS in the U.S.
IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.
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4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction
The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.
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Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
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Most of JUUL's Twitter followers are underage
Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.
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Are selfies making smoking cool again?
Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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