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Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?
New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi
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IQOS in the U.S.
IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.
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4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction
The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.
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Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
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Most of JUUL's Twitter followers are underage
Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.
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Are selfies making smoking cool again?
Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees
Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima
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Smoking in Films: 2022
The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco
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Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds
A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.
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Sarah Shank
A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec
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Cigars: Facts, stats and regulations
Truth Initiative summarized the truth about little cigars, cigarillos and cigars.
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