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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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    Displaying 1130 of 1130 Search Results

  1. Girl texting on blanket
    Press Release Press

    This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction

    This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.

    Nov. 18, 2022
  2. Report Report Research & Resources

    Action needed: Tobacco and pharmacies

    Given the association between exposure to point-of-sale tobacco marketing and initiation and progression of tobacco use among youth and young adults, state a

    Mar. 18, 2019
    Tobacco Industry Marketing
    Retail