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  1. Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020

    This recognition underscores the efficacy of Truth Initiative’s creative and innovative efforts to directly combat the national youth e-cigarette epidemic.

  2. News Article News Article Research & Resources

    How African-American leaders are taking on menthol

    African-American organizations, public health groups and other tobacco control advocates are stepping up efforts to restrict the sale of menthol cigarettes.<

  3. Research Article Research Article Research & Resources

    Majority of Natural American Spirit smokers believe brand is less harmful

    Researchers found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands.

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  5. News Article News Article Research & Resources

    2020 class of truth Ambassadors launch community projects

    Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba

  6. Truth Initiative launches 2019 Youth Ambassadors Program to build tobacco- and smoke-free communities

    truth Ambassadors are a group of youth and young adults creating and promoting projects that inspire tobacco- and smoke-free communities around the country.<

  7. News Article News Article Research & Resources

    Customizing a mobile program to help rural Alaska native youth quit tobacco

    Truth Initiative is partnering with the Yukon-Kuskokwim Health Corporation to create a customized version of This Is Quitting, a mobile quit program for teen

  8. Research Article Research Article Research & Resources

    Widespread use of flavored products in young tobacco users

    New research provides further evidence that younger tobacco users are more likely to use flavored products.

  9. News Article News Article Research & Resources

    States to spend less than 2 percent of tobacco revenue on cessation and prevention

    States will bring in $26.6 billion in payouts from the 1998 tobacco settlement and tobacco taxes, but will spend less than 2 percent of it on programs to cur

  10. Truth Initiative Board Announces Appointment of Kathy Crosby as New CEO and President

    Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative.

  11. Tobacco 21 Laws Provide Useful Tool to Reduce Youth Tobacco Use But Tobacco Industry Sudden Support Should be Viewed as Self-Serving, Not Pro-Public Health

    Now that public support has clearly reached a tipping point in favor of Tobacco 21, it’s clear the tobacco industry’s sudden support is motivated by self-int

  12. News Article News Article Research & Resources

    Quitting e-cigarettes

    Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.