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Our Team
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Kathy Crosby
Kathy Crosby is the CEO and President of Truth Initiative, the nation's largest nonprofit public health organization dedicated to achieving a culture where a
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A better way to measure a young adult’s socioeconomic status
A recent study from Truth Initiative found that what might be a better way to capture the socioeconomic status of young adults is simply to ask them.
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CDC report shows states need to pick up pace of tobacco control
Passage of state-wide comprehensive smoke-free laws and increases in cigarette taxes has stalled in recent years, threatening to undermine public health
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How tax increases could impact e-cigarette sales
E-cigarette sales at convenience stores in Minneapolis increased significantly after Minnesota increased taxes on tobacco products in 2013, followed by a dec
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More than half of young people consider quitting vaping in 2022, new survey finds
For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.
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Depression Stick! is fake but vaping’s contribution to the youth mental health crisis is real
“It’s Messing with Our Heads” reveals important information about nicotine’s impact on mental wellbeing and more.
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How mobile marketing for e-cigarettes may be aimed at youth
E-cigarette marketing on mobile channels shows that companies are emphasizing flavors and high-tech features, strategies that may attract youth.
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What is Zyn and what are oral nicotine pouches?
As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.
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Election results: The state of tobacco taxes
How did tobacco taxes fare in the 2016 election?
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“E-cig” or “vape”? Why semantics matter
If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?
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#NoMentholMondays: How youth activists are fighting back
Youth activists have identified tobacco, specifically the targeted marketing of menthol cigarettes in African-American communities, as a social issue worth f
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Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco
The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.
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