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Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

Our Impact

Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We are committed to preventing youth and young adult nicotine addiction and empowering quitting for all — and we won’t stop until we achieve a future free from lifelong addiction, fostering healthier lives and a more resilient nation. This is how we’re doing.

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

What do pharmacists think about their stores selling tobacco?

To learn more about how pharmacists view the issue, Truth Initiative led a discussion with a group of 29 pharmacists in December 2018.

New Report: As Youth E-Cigarette Epidemic Worsens, States Continue to Shortchange Prevention Programs That Could Help

New report challenges states to do more to fight tobacco use – still the nation’s No.

Experts gather to discuss critical public health issues: Menthol and flavored tobacco

Truth Initiative joined other experts at the Public Health Law Conference to support the need to solve critical public health issues: menthol and other flavo

Decline in cigarette sales highlights past misuse of tobacco settlement funds in some states

Declines in cigarette sales are leading to reduced revenues at the state level, highlighting past misuse of tobacco settlement funds in many states.

CDC/FDA show seven of ten youth using tobacco use flavored products

The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) released two studies of youth tobacco use drawn from the 2014

Alex Parks

Alexandra Parks is responsible for strategic leadership in developing and managing partnerships with an array of stakeholders, including nonprofit organizati

2016 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards

2015 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards