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Helping youth activists spread the truth about tobacco
truth® is now taking applications for the second annual National Summit on Youth Activism, scheduled for July 12-16 in Orlando, Florida.
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Our Team
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Lisa A. Watkins
Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.
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Our Team
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Yashi Srivastava
Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication
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New report: Tobacco industry spends nearly $1 million per hour marketing tobacco products
The amount the largest tobacco companies spend on marketing and promotion of their products in the U.S.
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White House Decision Not to Issue Final Menthol Rule Represents Huge Loss for Public Health, Social Justice
The time to act is now, but instead the Administration has taken a pass on protecting public health and saving lives.
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New Study Reveals Breakthrough Texting Program Aids Young Vapers in Quitting
More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.
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How to support someone who wants to break up with their vape
Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.
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Capitalizing on a “captive audience”: How tobacco companies targeted troops on military bases
Tobacco companies took advantage military service members—a “captive audience”—with special events and activities on and near military bases.
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Truth Initiative youth fellows visit Capitol Hill
Thirty youth fellows visited Capitol Hill Thursday as part of their year-long fellowship with Truth Initiative
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#NoMentholMonday: Why menthol is a social justice issue
The marketing of menthol cigarettes toward African Americans is a social justice issue.
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What do tobacco advertising restrictions look like today?
While tobacco TV ads and physician-recommended cigarettes are a thing of the past, marketing restrictions may not be as far-reaching as you think.
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Get Involved
Join us in investigating, exposing, and amplifying the truth about commercial tobacco. Learn about how you can help achieve a future free from lifelong addiction through activism, scholarships, studies, and more. You can also join us to learn more about the opioid epidemic, the dangers of opioid misuse and addiction, and the role you can play in creating change in your community. Let’s work together.
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