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Digital Quitting Program
Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped millions of people stop using commercial tobacco through proven-effective programs. If you or a loved one is ready to quit smoking or vaping, using oral nicotine pouches or any tobacco product, or you’re looking for ways to help support your community in quitting, you’ve come to the right place.
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4 out of 5 youth overestimate e-cigarette or cigarette use among peers
Most youth think that cigarette and e-cigarette use among their peers is more common than it is, according to a recent study by the Centers for Disease Contr
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Q&A: How Big Tobacco preys on low-income communities
University of Nevada, Reno, School of Community Health Science professor Dr.
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Video series aims to change the narrative about tobacco in the African-American community
A new web video series created by a Truth Initiative® fellow hopes to spark conversations about tobacco use in the African-American community.
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Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers
A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun
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How to quit JUUL
If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.
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Policies to reduce cigarette litter have strong support
Nearly three-quarters (72.4%) of U.S.
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The one thing pharmacies could do to save thousands of lives
At least 53,566 pharmacies in 2016 stocked tobacco products despite repeated calls for companies to remove tobacco from their shelves.
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Children’s book encourages Native American youth to reject tobacco
Denali Dreams is a children’s book that serves as an age-appropriate resource on the dangers of tobacco use for the entire American Indian community.
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Our History
Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from nearly 23% in 2000 to around 2% today. Explore our history.
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Business or Exploitation? Tobacco and social justice
A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.
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Cigarette sales continued declining in 2021
Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.
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