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How the National Lung Cancer Summit can shine a light on the cancer moonshot
Lung Cancer Alliance gathers in Washington, D.C.
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Boston raises tobacco-buying age to 21
By raising the legal age of sale for tobacco to 21, Boston lawmakers have found an apt way to close out a year when teen cigarette use again reached historic
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truth partners with Epiphone to donate custom guitars to high schools
truth x Epiphone aims to inspire high school students to use music as a powerful force for change against Big Tobacco’s exploitation.
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When is crowdsourced data most useful for research?
Crowdsourced data collection is gaining popularity because it is convenient, inexpensive and relatively quick.
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Who sells cigarettes? The tobacco-free status of major retailers
See which of these five major retailers like Target, CVS, and Walmart still sell cigarettes and which have tobacco-free shelves.
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Truth Initiative CEO calls for FDA to ban menthol
Truth Initiative® CEO and President Robin Koval called on the U.S.
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What carrying a pack of cigarettes says about young smokers
Truth Initiative researchers found that young tobacco users who carry a pack of cigarettes are less likely to see tobacco as a significant danger to themselv
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4 marketing tactics e-cigarette companies use to target youth
From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.
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Tobacco coupons: How low can they go?
Coupons are one of the tobacco industry’s top marketing strategies. From 2013 to 2014, the industry doubled its annual investment in coupons.
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Truth Campaign snags 2 Ogilvy Awards
truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud
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Biden Administration’s Historic Action on Menthol Cigarettes and Flavored Cigars Marks Tremendous Win for Public Health
We applaud the FDA for choosing to be on the right side of science by announcing it will begin the process within the year for rulemaking to prohibit the sal
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