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  1. News Article News Article Research & Resources

    How the National Lung Cancer Summit can shine a light on the cancer moonshot

    Lung Cancer Alliance gathers in Washington, D.C.

  2. News Article News Article Research & Resources

    Boston raises tobacco-buying age to 21

    By raising the legal age of sale for tobacco to 21, Boston lawmakers have found an apt way to close out a year when teen cigarette use again reached historic

  3. truth partners with Epiphone to donate custom guitars to high schools

    truth x Epiphone aims to inspire high school students to use music as a powerful force for change against Big Tobacco’s exploitation.

  4. Research Article Research Article Research & Resources

    When is crowdsourced data most useful for research?

    Crowdsourced data collection is gaining popularity because it is convenient, inexpensive and relatively quick.

  5. News Article News Article Research & Resources

    Who sells cigarettes? The tobacco-free status of major retailers

    See which of these five major retailers like Target, CVS, and Walmart still sell cigarettes and which have tobacco-free shelves.

  6. News Article News Article Research & Resources

    Truth Initiative CEO calls for FDA to ban menthol

    Truth Initiative® CEO and President Robin Koval called on the U.S.

  7. Research Article Research Article Research & Resources

    What carrying a pack of cigarettes says about young smokers

    Truth Initiative researchers found that young tobacco users who carry a pack of cigarettes are less likely to see tobacco as a significant danger to themselv

  8. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

  9. News Article News Article Research & Resources

    Tobacco coupons: How low can they go?

    Coupons are one of the tobacco industry’s top marketing strategies. From 2013 to 2014, the industry doubled its annual investment in coupons.

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  11. Truth Campaign snags 2 Ogilvy Awards

    truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud

  12. Biden Administration’s Historic Action on Menthol Cigarettes and Flavored Cigars Marks Tremendous Win for Public Health

    We applaud the FDA for choosing to be on the right side of science by announcing it will begin the process within the year for rulemaking to prohibit the sal