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truth and Kevin Lyons partner with Cotopaxi to inspire tobacco-free lives

truth will join Cotopaxi for 25 of their Questival adventure races.

What does using tobacco and other substances together mean for young people?

Original research conducted by Amy Cohn, Ph.D., from Truth Initiative reveals how alcohol and marijuana use among young adults are associated with many tobac

Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads

The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.

How companies control where you see tobacco products and what policy can do about it

To combat the impact of tobacco marketing in stores, policies can regulate where stores can place tobacco products and ads.

Truth Initiative Impact Series

Pharmacists and customers agree: Tobacco does not belong in pharmacies

Pharmacies are a top destination for health care, yet most major pharmacy chains sell tobacco — a product that kills 1,300 people every day.

Donate to Truth Initiative

Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.

Vans launches limited-edition sneakers in partnership with truth

Creativity speaks louder than words.

Why are cigarette butts the most littered item on earth?

Cigarette butts have the longstanding distinction of being the most littered item on earth, with about 4.5 trillion cigarettes discarded each year worldwide.

Alma Adams takes on the tobacco industry

Alma Adams, a two-term U.S. representative from Greensboro, N.C.

Community and Youth Engagement

Truth Initiative is building a network of activists. We inspire, educate, and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where commercial tobacco use and nicotine addiction are things of the past.

What is your state doing about the leading preventable cause of death and disease?

New fact sheets from Truth Initiative® include state-specific information on tobacco use rates, economics, laws and prevention efforts.