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How can a Disney star and a compatibility quiz combat tobacco industry profiling?
A compatibility quiz from truth® and DoSomething.org matches young people based on their income, race and sexual orientation—characteristics used in tobacco
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Apply now: Help #finishit at national summit on youth activism and tobacco
The National Summit on Youth Activism is a tobacco-control training program for youth and young adults from around the country.
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Let's make sure new army recruits don't become smokers
Does joining the military lead you to smoke? It could, but we can change that. The sad fact is: 38 percent of military smokers start after enlisting.
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truth campaign to focus on smoker’s wage gap
The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent less than nonsmokers with #SQUADLESS
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New U.S. Senate bill would raise tobacco legal age from 18 to 21
The best way to protect adolescents from tobacco related illness and death is to help them avoid smoking altogether. We applaud the introduction of S.
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3 tips for boosting success with an online quit-smoking program
As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res
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How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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Slim and stylish: How tobacco companies hooked women by “feminizing” cigarettes
In the 1920s, Lucky Strike unveiled a new advertising campaign that was credited with increasing the brand’s cigarettes sales more than 300 percent in the fi
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truth® calls out tobacco industry for profiling disguised as target marketing
Tobacco is not an equal opportunity killer.
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If Philip Morris is serious about a “smoke-free future,” it should stop marketing cigarettes
Philip Morris International – the world’s largest non-governmental cigarette manufacturer – this week launched a new website that claims the company is commi
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truth® and Vans morph culture-changing art into bold fashion statement
When it comes to teen tobacco use, truth believes creativity speaks louder than words.
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