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  1. Our Team

    Samuel Rose

    Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a

  2. News Article News Article Research & Resources

    After-school smoke? The problem with tobacco retailers near schools

    More than three-quarters of public schools are within a 10-minute walk of at least one outlet selling tobacco.

  3. Research Article Research Article Research & Resources

    Big Tobacco $20: States $1 = deadly ratio

    Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc

  4. Health organizations call on the walt disney company to terminate vice media partnership with PMI

    A coalition of health organizations is asking The Walt Disney Company to encourage its partner network Vice to end its relationship with Philip Morris Intern

  5. Tobacco 21 Laws Provide Useful Tool to Reduce Youth Tobacco Use But Tobacco Industry Sudden Support Should be Viewed as Self-Serving, Not Pro-Public Health

    Now that public support has clearly reached a tipping point in favor of Tobacco 21, it’s clear the tobacco industry’s sudden support is motivated by self-int

  6. Truth Initiative launches 2019 Youth Ambassadors Program to build tobacco- and smoke-free communities

    truth Ambassadors are a group of youth and young adults creating and promoting projects that inspire tobacco- and smoke-free communities around the country.<

  7. Research Article Research Article Research & Resources

    How effective are tobacco control policies?

    Tobacco taxes have the greatest potential to slash smoking rates, according to a review of studies that use simulation models to assess the existing and futu

  8. News Article News Article Research & Resources

    Who sells cigarettes? The tobacco-free status of major retailers

    See which of these five major retailers like Target, CVS, and Walmart still sell cigarettes and which have tobacco-free shelves.

  9. Research Article Research Article Research & Resources

    What carrying a pack of cigarettes says about young smokers

    Truth Initiative researchers found that young tobacco users who carry a pack of cigarettes are less likely to see tobacco as a significant danger to themselv

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  11. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.

  12. Page

    Partnerships

    ​​Our truth brand saves millions of lives by commanding the attention and respect of young people. Together, we can expand our influence and impact to prevent youth and young adult nicotine addiction and empower quitting for all.