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Truth Initiative and Blip Join Forces to Make Quitting Nicotine Easier for Young Adults
New Partnership Combines Proven-Effective Behavioral Program with Emerging Nicotine Replacement Therapy Solution
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Concerns about health and mental health increasingly drive young people to quit vaping
Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi
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Introducing “You Got This Day” for people quitting nicotine in 2025
Truth Initiative is giving a new meaning to Quitter's Day, renaming it “You Got This Day” to empower people to push through challenges and keep working
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How to support someone on their quit-vaping journey
If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.
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Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk
The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “
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Tobacco Imagery Dominates Oscar®-Nominated Films, Raising Public Health Concerns Ahead of Hollywood’s Biggest Night
Eight of the 10 films nominated for the Best Picture Academy Award® this year feature tobacco imagery.
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Quitting tobacco
Quitting smoking one page infographic
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Young adults face unique challenges along their quit-vaping journeys
Young adult e-cigarette users at various points on their quit journeys focused on different challenges that kept them from quitting
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Vaping Lingo Dictionary: A guide to popular terms and devices
This resource presents a list of popular words, phrases, products and general language used to refer to vaping/e-cigarette use.
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Nearly 50% of Young People Who Use Nicotine Resolve to Quit in 2025
Truth Initiative has launched Outsmart Nicotine, a new campaign designed to introduce young people to EX Program, a comprehensive quitting resource
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Text message program from Truth Initiative helps teens quit e-cigarettes
Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos
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New study shows that mental health messaging resonates with young e-cigarette users
Nicotine addiction can have a real impact on mental health: nicotine use can harm the developing brain and make young people more susceptible to addiction la
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