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Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro

How to support someone who wants to break up with their vape

Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

NYC This is Quitting Resources

FAQs about This is Quitting

DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis

The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.

How does vaping nicotine impact sleep?

The research shows that vaping nicotine is associated with sleep problems.

3 ways vaping affects mental health

While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.

4 tips for quitting tobacco from Millie Martinez, a former menthol smoker

If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.

Who goes to vape shops?

A recent study finds that vape shop visitors tend to be a racial/ethnic minority, skew younger (age 18-24) and are less financially secure.

Youth smoking and vaping prevention

We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to prevent youth and young adult nicotine addiction and empower quitting for all.

What should educators do if they catch students vaping at school?

Here are suggestions for how best to address student tobacco use in school.

What are the long-term effects of vaping?

Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.