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  1. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  2. Research Article Research Article Research & Resources

    Online social forums may be a valuable resource for young people looking to quit e-cigarettes

    The results demonstrate how community support can positively impact people quitting nicotine.

  3. Research Article Research Article Research & Resources

    Concerns about health and mental health increasingly drive young people to quit vaping

    Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

  4. Research Article Research Article Research & Resources

    LGBT+ youth and young adults in states with protective policies had more than 50% lower odds of smoking and vaping

    Findings from this study suggest that state-level legislation to protect LGBT+ rights could help prevent or reduce tobacco use in the LGBT+ community.

  5. News Article News Article Research & Resources

    Following a decade of impact, the Truth Initiative College Program empowers students, faculty, and staff to quit nicotine

    Since 2015, the Truth Initiative College Program has provided funding to over 235 colleges and universities to support the adoption of tobacco/nicotine-free

  6. Truth Initiative and Blip Join Forces to Make Quitting Nicotine Easier for Young Adults

    New Partnership Combines Proven-Effective Behavioral Program with Emerging Nicotine Replacement Therapy Solution

  7. News Article News Article Research & Resources

    Introducing “You Got This Day” for people quitting nicotine in 2025

    Truth Initiative is giving a new meaning to Quitter's Day, renaming it “You Got This Day” to empower people to push through challenges and keep working

  8. Attorney General Raoul Announces JUUL Settlement Funds to Bring Truth Initiative's National Youth Vaping Prevention and Cessation Programs to Illinois

    Settlement Funds will Support Efforts by Nation’s Largest Nonprofit Dedicated to Youth Vaping Prevention to Launch “EX Program” Campaign Statewide

  9. Infographics Infographics Research & Resources

    Quitting tobacco

    Quitting smoking one page infographic

  10. Report Report Research & Resources

    Vaping Lingo Dictionary: A guide to popular terms and devices

    This resource presents a list of popular words, phrases, products and general language used to refer to vaping/e-cigarette use.

  11. Nearly 50% of Young People Who Use Nicotine Resolve to Quit in 2025

    Truth Initiative has launched Outsmart Nicotine, a new campaign designed to introduce young people to EX Program, a comprehensive quitting resource

  12. Research Article Research Article Research & Resources

    Misperceptions about nicotine may interfere with quitting vaping

    Health misinformation, including false information about nicotine, has been rampant during the COVID-19 pandemic and is reaching young adult e-cigarette user