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Our Team
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Kathy Crosby
Kathy Crosby is the CEO and President of Truth Initiative, the nation’s largest nonprofit public health organization dedicated to preventing youth
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Our top issues
In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.
Who we are
At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.
Research & resources
Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.
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What we do
By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.
Get involved
Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.
