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  1. Research Article Research Article Research & Resources

    How Twitter can help de-normalize menthol cigarettes

    Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.

  2. News Article News Article Research & Resources

    New youth prescription drug safety curriculum launches nationwide

    Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip

  3. Report Report Research & Resources

    Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use

    As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th

  4. Report Report Research & Resources

    Nicotine use and stress

    Vaping nicotine can increase anxiety symptoms and stress levels.

  5. New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

    According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

  6. News Article News Article Research & Resources

    “Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

    Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.

  7. Page

    Our Impact

    Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We are committed to preventing youth and young adult nicotine addiction and empowering quitting for all — and we won’t stop until we achieve a future free from lifelong addiction, fostering healthier lives and a more resilient nation. This is how we’re doing.

  8. Research Article Research Article Research & Resources

    Most young users put disposable e-cigarettes in trash, creating huge streams of toxic and hazardous waste, as companies fail to take responsibility

    E-cigarette products are evolving so quickly that guidance and information on disposing e-cigarette waste responsibly struggles to keep up.

  9. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  10. News Article News Article Research & Resources

    Fast Company recognitions underline why youth tobacco prevention is more important than ever

    Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

  11. 2022 survey shows youth e-cigarette epidemic remains a serious public health threat

    Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Delaware 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Delaware.