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  1. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Minnesota 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.

  2. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Minnesota 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

  4. News Article News Article Research & Resources

    5 keys to reversing the youth e-cigarette epidemic

    Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

  5. Research Article Research Article Research & Resources

    Outbreak of vaping-related lung injuries linked with lower intentions to use e-cigarettes among young people

    News of the nationwide outbreak of EVALI was associated with views about the risks of e-cigarettes among young users and non users, according to new Truth In

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

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  8. Truth Initiative Board Chair Mike Moore announces CEO and President Robin Koval will retire after a decade of transformational leadership

    Robin Koval, CEO and President of Truth Initiative, will retire in October 2023 after 10 years of transformational leadership.

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    Our History

    Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from nearly 23% in 2000 to around 2% today. Explore our history.

  10. Report Report Research & Resources

    Industry influencer: how tobacco content is infiltrating social media

    Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

  11. Fact Sheet Fact Sheet Research & Resources

    Nicotine and the young brain

    Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus

  12. Truth Initiative Awards truth IMPACT Scholarships to Young Leaders Inspiring Change in Their Communities

    Truth Initiative proudly announced today the three winners and five honorable mention recipients of its annual truth IMPACT scholarship.