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Take Action
Enlist in our movement, explore our youth activism and leadership programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.
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Get Involved
Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction and access free downloadable resources to use in your community. If you or someone you know is in need of quit support, free help is available by texting “EXPROGRAM” to 88709. Let’s work together.
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2024 Annual Report
We are pleased to share the significant progress we made in 2024, detailed in this report: Building a tobacco-free future where anyone can quit
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2023 Annual Report
We are pleased to share the significant progress we made in 2023, detailed in this report: Building a tobacco-free future where anyone can quit
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Donate to Truth Initiative
Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.
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Our Team
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Megan Jacobs
As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t
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Who We Are
Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.
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2021 Annual Report
We are pleased to share the significant progress we made in 2021, detailed in this report: Creating a future free from smoking, vaping, and nicotine.
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2020 Annual Report
We are pleased to share the significant progress we made in 2020, detailed in this report: Creating a future free from smoking, vaping, and nicotine.
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What We Do
To achieve a future free from nicotine addiction, we focus on behavior change and policy change that prevents addiction, supports quitting, expands cessation access, and addresses systemic inequities.
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2019 Annual Report
We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an
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The power of truth
For 25 years, truth® has been delivering the facts about smoking, vaping, and nicotine addiction to empower young people to make informed choices and influence their peers and communities to do the same.
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