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Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth vaping prevention curriculum made available to schools by leading social impact innovator EVERFI.  

Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse. Through real-world scenarios delivered in an authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same. 

Common smoking triggers and how to beat them

For smokers preparing to quit, figuring out how to deal with triggers is one of the first steps to successfully making a plan to quit.

Health and Parent Groups Urge Trump Administration to Stand Strong and Implement Plan to Clear the Market of All Flavored E-Cigarettes – Kids’ Health Must Not Be Compromised

We reiterate our strong and united support for the Administration’s plan, announced in September, to clear the market of all flavored e-cigarettes including

Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

EX Program by Truth Initiative® and McLeod Health join forces to help employees, patients live tobacco free

The EX Program will be available to the nearly 8,900 employees working for the McLeod Health system of hospitals and physician practices in northeastern Sout

New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

What are Puff Bars?

Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors

Weak restrictions on flavored e-cigarettes lead to explosive menthol sales

Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.

The latest information on JUUL: 8 important things to know

The latest information and facts about JUULing based on the newest research and reports, as well as the company’s own testimony and documents from Congressio

JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades

New data from the 2019 National Youth Tobacco Survey show that 31.2% of high school students and 12.5% of middle school students are using some type of tobac

How much nicotine is in JUUL?

The amount of nicotine in one JUUL cartridge is roughly equal to the amount of nicotine in a pack of cigarettes, or about 200 puffs, according to the JUUL we