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Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

Outbreak of vaping-related lung injuries linked with lower intentions to use e-cigarettes among young people

News of the nationwide outbreak of EVALI was associated with views about the risks of e-cigarettes among young users and non users, according to new Truth In

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI® from Blackbaud®, the leader in social impact education.

Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse. Through real-world scenarios delivered in an authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same.

Young activists gather virtually for Moment of Truth

Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and

JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the

Disposable e-cigarette’s vague new flavor names attempt to evade regulation

Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

Common smoking triggers and how to beat them

For smokers preparing to quit, figuring out how to deal with triggers is one of the first steps to successfully making a plan to quit.

Truth Initiative and Kaiser Permanente, in Collaboration with the American Heart Association and Everfi, Named 2021 Halo Award Winners

Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association and EVERFI, have been named the winners of a 2021 Silver Halo Aw

Health and Parent Groups Urge Trump Administration to Stand Strong and Implement Plan to Clear the Market of All Flavored E-Cigarettes – Kids’ Health Must Not Be Compromised

We reiterate our strong and united support for the Administration’s plan, announced in September, to clear the market of all flavored e-cigarettes including

New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists

While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin