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  1. New survey shows progress on curbing teen vaping, but e-cigarette use remains high as access to flavors, risk of nicotine addiction, and impact on youth mental health concerns grow

    The 2021 MTF data show progress in the fight to curb youth nicotine vaping, signaling efforts to provide education to prevent e-cigarette use and quitting re

  2. Research Article Research Article Research & Resources

    New study: Only 3% of adult smokers used JUUL to quit in past year

    A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth

  3. Research Article Research Article Research & Resources

    Vaping more than triples odds that young people will use little cigars and other combustible tobacco products

    New Truth Initiative research becomes the first to link e-cigarette and future cigar use.

  4. National Public and Minority Health Organizations Launch Stop the Influence, a Pledge Campaign to Reject Big Tobacco and Vape Money

    A call to organizations to sign a pledge to reject funding from or any form or partnership with companies that sell any tobacco or vaping products.

  5. News Article News Article Research & Resources

    A key to successfully quit smoking and stay quit

    There’s a key to successfully quitting that isn’t well known: celebrating the work you’ve done to become tobacco-free.

  6. News Article News Article Research & Resources

    A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va

  7. News Article News Article Research & Resources

    How digital tools can help tobacco users quit for good

    With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h

  8. Research Article Research Article Research & Resources

    Young people who vape are much more likely to become smokers, new research confirms

    Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l

  9. Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

    The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.

  10. News Article News Article Research & Resources

    Quitting smoking is more important than ever – here is how to get started now

    Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

  11. News Article News Article Research & Resources

    Fewer than half of young people aware of connection between vaping and COVID-19 risk

    The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.

  12. News Article News Article Research & Resources

    What vape products are still allowed under the new e-cigarette policy?

    A new FDA policy on flavored e-cigarettes only prohibits flavors (including a menthol exemption) in closed-system e-liquid cartridges — meaning disposable an