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New data show nearly 800,000 teens vaped for the first time in the past year, as FDA is set to announce first major decision to remove a popular e-cigarette brand
Many e-cigarettes have been allowed to stay on the market for years without undergoing a review of their public health impact, sparking an epidemic of youth
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New study: Only 3% of adult smokers used JUUL to quit in past year
A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth
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Research finds tobacco imagery on TV and streaming shows drives youth vaping
Truth Initiative research is the first to show the link between exposure to tobacco content in episodic content on streaming, broadcast and cable platforms a
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New survey shows progress on curbing teen vaping, but e-cigarette use remains high as access to flavors, risk of nicotine addiction, and impact on youth mental health concerns grow
The 2021 MTF data show progress in the fight to curb youth nicotine vaping, signaling efforts to provide education to prevent e-cigarette use and quitting re
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Vaping more than triples odds that young people will use little cigars and other combustible tobacco products
New Truth Initiative research becomes the first to link e-cigarette and future cigar use.
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A key to successfully quit smoking and stay quit
There’s a key to successfully quitting that isn’t well known: celebrating the work you’ve done to become tobacco-free.
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National Public and Minority Health Organizations Launch Stop the Influence, a Pledge Campaign to Reject Big Tobacco and Vape Money
A call to organizations to sign a pledge to reject funding from or any form or partnership with companies that sell any tobacco or vaping products.
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A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit
Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va
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How digital tools can help tobacco users quit for good
With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h
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Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco
The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.
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Young people who vape are much more likely to become smokers, new research confirms
Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l
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Quitting smoking is more important than ever – here is how to get started now
Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.
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