Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

Explore our top issues

Cessation access and support
Nicotine addiction prevention
Health equity and social justice
Policy leadership and accountability
Scientific integrity and evidence-based solutions
Tobacco-free screens and pop culture

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Our mission
Our impact
Our team
Our history
Annual reports

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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EX Program: Quit support for individuals and organizations
Youth and young adult nicotine addiction prevention & education
Research & evaluation
Policy leadership and community engagement
Partnerships

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

How to get involved