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  1. FDA Review of E-Cigarettes Is As Critical as Ever – Any Delay Related to COVID-19 Must Be Brief

    FDA review is critical due to skyrocketing youth use of e-cigarettes and concerns that smoking and vaping may increase risk of severe complications from COVI

  2. News Article News Article Research & Resources

    Father’s Day: Helping dads kick tobacco

    Father’s Day is a great opportunity to encourage dads who use tobacco to quit. More than 278,000 men die every year from smoking.

  3. truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

    truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

  4. Research Article Research Article Research & Resources

    How to reduce tobacco use in "social smokers"

    Since “social smokers” typically do not identify as smokers, they can be difficult to reach to prevent escalation of tobacco use or facilitate quitting.

  5. truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

  6. Monitoring the future reveals good and bad news underscoring need for education and regulation

    New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.

  7. News Article News Article Research & Resources

    Q&A: Helping college campuses go tobacco-free

    Tobacco-free policies are proven to prevent young adults from starting tobacco use, help tobacco smokers quit, and reduce secondhand smoke exposure.

  8. After approving IQOS, FDA must fully use its powers to protect youth

    The FDA must live up to its promise to monitor the use of IQOS and ensure it gets into the hands of smokers looking to quit cigarettes completely and not fue

  9. News Article News Article Research & Resources

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

  10. News Article News Article Research & Resources

    Answers to five common questions about smoking and heart health

    During American Heart Month, we are highlighting five important facts about heart health from BecomeAnEX, Truth Initiative’s digital quit smoking program.

  11. News Article News Article Research & Resources

    Researchers reviewed nearly 700 e-cigarette studies. What did they find?

    E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

  12. Research Article Research Article Research & Resources

    A growing problem: Examining a decade of menthol smoking rates

    In 2014, youth and young adult smokers were more likely to smoke menthol cigarettes, which are easier to smoke and harder to quit than non-menthol cigarettes